red boxes

The Importance of Customised Packaging Style for Your Products

September 24, 2015

When you have a business that sells and delivers products, customised packaging style is in direct correlation with successful marketing and overhead. In addition, quality packaging ensures safe arrival of your goods and protects your reputation by preventing damage.

Size and Shape

The size and shape of packaging is not just intended to hold your products. How you design the packaging affects how it is stacked, handled, distributed, displayed and opened. The main objective is to design the packaging so that it is convenient for both the consumer and retail or commercial outlet. For example, products that display nicely are more likely to catch the eye of a consumer. Similarly, an easy to open design is attractive and convenient. Also, products that stack well are less apt to be damaged during shipping or when they are displayed on the shelves.

Eye-Catching Labels

Today’s world is bombarded with advertisements to the point that consumers are numb to it. Therefore it is imperative that customised packaging style be utilized with striking labeling. Unique eye-catching labels result in a positive consumer experience and more sales. Without a distinctive appearance, your quality products will go unnoticed.

In addition, consumers like easy-to-read labels that include the ingredients, nutritional information and expiration date (if applicable). In fact, information labels on the back or side of a product are needed for proper identification. Plus, when you make it stress-free for the consumer it is more probable that they will choose your products over other similar brands.


Successful packaging includes functional characteristics such as a good tight seal, product protection and hygiene. In addition, a quality customised packaging should include sensible handling for both shipping and consumer use. For instance, designs that improve ease of use and functionality includes sturdiness, resealable containers and easy displays.

Superior Style

Quality packaging is in direct relation to the quality of a product. Customised packaging style communicates to consumers that the product is of value and high quality. When packaging has a creative or unique presence then consumers are quickly won over.


PO BOX 747, Riverwood NSW 2210


Ragi Packaging Services Pty. Ltd.
53 Christian Rd, Punchbowl NSW 2196 AUSTRALIA

(02) 9740 4344

(02) 9740 4173

ABN: 52 003 683 047

Trading hours:

Monday to Thursday: 8:30am - 5:00pm
Friday: 8:30am - 3:00pm

Monday to Thursday: 7:30am - 3:30pm
Friday: 7:30am - 1:30pm

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